What is a key factor in choosing the type of media for an advertisement?
Flashcard on Promotional Mix and Forms of Advertising Media

Flashcard
•
Business
•
10th Grade
•
Hard
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12 questions
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1.
FLASHCARD QUESTION
Front
Back
The advertising message
Answer explanation
The advertising message is crucial as it determines the target audience and the media's effectiveness. Choosing the right media type ensures the message reaches the intended audience effectively.
2.
FLASHCARD QUESTION
Front
Print media is considered one of the ______ forms of advertising.
Back
Oldest
Answer explanation
Print media is considered one of the oldest forms of advertising, having been used for centuries to reach audiences before the advent of digital media.
3.
FLASHCARD QUESTION
Front
Which of these is a common use of print media? Streaming music, Sending emails, Advertising products, Hosting webinars
Back
Advertising products
Answer explanation
Advertising products is a common use of print media, as it effectively reaches a wide audience through newspapers, magazines, and brochures, unlike streaming music, sending emails, or hosting webinars.
4.
FLASHCARD QUESTION
Front
How does the circulation of magazines compare to newspapers?
Back
Magazines have a smaller circulation.
Answer explanation
Magazines typically have a smaller circulation compared to newspapers. Newspapers are distributed daily or weekly to a broader audience, while magazines are published less frequently and target specific demographics.
5.
FLASHCARD QUESTION
Front
Why might advertisers prefer magazines for regional targeting?
Back
Magazines can target specific regional areas
Answer explanation
Advertisers prefer magazines for regional targeting because they can focus on specific geographic areas, allowing them to reach a more relevant audience compared to broader media options.
6.
FLASHCARD QUESTION
Front
What is a disadvantage of radio advertising?
Back
Provides no visual
Answer explanation
A key disadvantage of radio advertising is that it provides no visual element, limiting the ability to convey messages that rely on imagery, which can enhance understanding and engagement.
7.
FLASHCARD QUESTION
Front
What is an advantage of radio advertising regarding audience reach?
Back
Ability to reach a wide audience
Answer explanation
Radio advertising has the advantage of reaching a wide audience, as it can broadcast to multiple demographics across various regions, making it effective for advertisers looking to maximize their exposure.
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