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Digital Marketing Quiz

Authored by aqnur undefined

Information Technology (IT)

University

Used 10+ times

Digital Marketing Quiz
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30 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What is digital marketing?

The art of offline advertisements

Exploring, creating, and delivering value to satisfy customer needs online

Promoting campaigns via search engines, social media, emails, etc.

A science that replaces traditional marketing entirely

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a benefit of digital marketing over traditional marketing?

Cost-efficient

Instant communication

Poor campaign measurement

Easy to reach the target audience

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 5P’s of Marketing?

People, Price, Product, Promotion, Place

People, Process, Platform, Profit, Product

Price, Process, Positioning, Profit, Promotion

Product, Promotion, Partnership, Place, People

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of these is an example of frictionless payment methods?

PayPal

Apple Pay

Subscription Models

Traditional Bank Transfers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following describes the concept of 'sharing economy'?

Buying products in bulk

Renting products instead of buying them

Wearable technology advancements

Subscription-based models

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital 'Place' refers to:

Geographic locations

Physical retail stores

Social presence, websites, and mobile platforms

Payment methods

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Paid Media includes:

Blog posts

Paid ad campaigns

Sponsored articles

Organic website traffic

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