Digital Marketing Quiz

What is digital marketing?

• The art of offline advertisements

• Exploring, creating, and delivering value to satisfy customer needs online

• Promoting campaigns via search engines, social media, emails, etc.

• A science that replaces traditional marketing entirely

What is NOT a benefit of digital marketing over traditional marketing?

• Cost-efficient

• Instant communication

• Poor campaign measurement

• Easy to reach the target audience

What are the 5P’s of Marketing?

• People, Price, Product, Promotion, Place

• People, Process, Platform, Profit, Product

• Price, Process, Positioning, Profit, Promotion

• Product, Promotion, Partnership, Place, People

Which of these is an example of frictionless payment methods?

• PayPal

• Apple Pay

• Subscription Models

• Traditional Bank Transfers

Which of the following describes the concept of 'sharing economy'?

• Buying products in bulk

• Renting products instead of buying them

• Wearable technology advancements

• Subscription-based models

Digital 'Place' refers to:

• Geographic locations

• Physical retail stores

• Social presence, websites, and mobile platforms

• Payment methods

Paid Media includes:

• Blog posts

• Paid ad campaigns

• Sponsored articles

• Organic website traffic

The first stage of the customer lifecycle is:

• Attract/Awareness

• Engage/Consideration

• Convert/Purchase

• Post-Purchase

Which tools are used in the 'Attract/Awareness' stage?

• Content Marketing

• SEO

• SMM

• All of the above

In which stage does the customer evaluate the product features?

• Attract/Awareness

• Engage/Consideration

• Convert/Purchase

• Post-Purchase