Unit 4

What is the combination of 'globalization' and 'localization' called?

• Glocalization

• Localization

• Globalization

• Internationalization

What is the definition of culture?

• The way people dress

• The food people eat

• The complex system of values, traits, morals, and customs shared by a society

• The language people speak

What does the Lewis Model categorize people based on?

• Nationality

• Religion

• Behavior

• Age

What is a high-context culture?

• A culture where most communication is explicit

• A culture where communication relies heavily on nonverbal cues and context

• A culture that is very direct and straightforward

• A culture that values individualism

What is a low-context culture?

• A culture where communication relies heavily on nonverbal cues and context

• A culture where most communication is explicit

• A culture that is very indirect and subtle

• A culture that values collectivism

What is the main challenge in managing a global multinational company?

• Language barriers

• Time zone differences

• Cultural differences

• Economic disparities

What is the term used to describe the balance between global and local factors?

• Globalization

• Localization

• Glocalization

• Internationalization

What is the main characteristic of linear-active cultures?

• They value emotions and intuition

• They are highly organized and rational

• They are flexible and adaptable

• They avoid direct confrontation

What is the main characteristic of multi-active cultures?

• They value emotions and intuition

• They are highly organized and rational

• They are flexible and adaptable

• They avoid direct confrontation

What is the main characteristic of reactive cultures?

• They value emotions and intuition

• They are highly organized and rational

• They are flexible and adaptable

• They avoid direct confrontation