DIGITAL MARKETING SET D

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What does AIDA stand for in marketing?

• Awareness, Interest, Decision, Action

• Attention, Interest, Desire, Action

• Attention, Interest, Decision, Attraction

• Awareness, Interest, Demand, Action

A brand using AIDA model to?

• Decrease brand recognition
• Increase confusion
• Guide prospects in structured journey
• Prevent advertising

Developing Sales Funnel w/ AIDA helps in?

• Reducing campaign clarity
• Enhancing targeted communication
• Limiting data collection
• Avoiding engagement

“Importance of Marketing” includes?

• Ignoring consumer needs
• Enhancing product-market fit
• Cutting R&D budgets
• Reducing brand reach

After Module 1, students can?

• Write complex code in C++
• Develop Sales Funnel w/ AIDA
• Perform surgery
• Draft legal docs

Identifying brand goals helps marketers?

• Shoot random ads at customers
• Tailor campaigns to meet objectives
• Stop all online marketing
• Block consumer interactions

Which phase in AIDA focuses on capturing the audience's curiosity?

• Action

• Design

• Interest

• Attention