EPL Minor Assessment

Part I: Identify the dominant persuasive appeal--Ethos, Pathos, or Logos "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those pot shards are Mesopotamian in origin."

• Ethos

• Pathos

• Logos

Identify the dominant persuasive appeal: "Don't be the last person on the block to have their lawn treated - you don't want to be the laughingstock of your neighborhood!" --Ethos, Pathos, or Logos

• Ethos

• Pathos

• Logos

Part I: Identify the dominant persuasive appeal--Ethos, Pathos, or Logos "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."

• Ethos

• Pathos

• Logos

Identify the dominant persuasive appeal--Ethos, Pathos, or Logos: The algorithms have been run in a thousand different ways, and the math continues to check out." 

• Ethos

• Pathos

• Logos

Identify the dominant persuasive appeal: “You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime." --Ethos, Pathos, or Logos

• Ethos

• Pathos

• Logos

When the America's Milk Processors used Dwight (a famous basketball player) in this campaign, it was an example of which type of persuasive appeal?

• Ethos

• Pathos

• Logos

• None of the above

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options".

• Ethos

• Pathos

• Logos

• None of the above

By stating, “It’s a great choice after exercise with protein to help build muscle and a unique mix of nutrients to refuel” it was an example of which type of persuasive appeal?

• Ethos

• Pathos

• Logos

• None of the above

How is “cause marketing” different from synergy?

• Cause marketing pairs a non-profit organization or cause with a for-profit organization to mutually benefit the corporation and the cause; synergy joins two corporations to broaden the target audience, but only does so for profit.

• Synergy campaigns do not care about profit, whereas cause marketing does.

• Cause marketing is focused on raising awareness for their campaign, not on making money for anyone, but synergy is cares about both profit and awareness.

• Synergy campaigns are signed contracts between corporations that last a specific amount of time, but cause marketing campaigns can start and stop whenever.

Which of the options below is an example of synergy?

• Taylor Swift and Cover Girl

• Kanye and Adidas

• Starbucks and their LGBTQ+ campaign

• GoPro and Red Bull