Consumer behavior by JASMEHR

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer interest

• Consumer attitude

• Consumer behavior

• Consumer perception

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

• Need Recognition

• Information Search

• Evaluating Alternatives

• Purchase Decision

COVID-19 is a health and economic crisis that has a sustainable impact on:

• consumer attitudes

• consumer preference

• consumer buying decision

• All of these

Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

• Cognitive Dissonance

• information search

• enjoying the product

• all the above

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

• Purchase decision

• Evaluation of alternatives

• Need recognition

• Post-purchase behavior

Reference Groups, Family, Roles and Status, including Factors ...

• Cultural

• Social

• Psychological

• Personal

Which communication channel provides rapid and efficient means of awareness-knowledge?

• Interpersonal

• Selective

• Interactive

• Mass media

________________________ is a frame of mind developed from a person's values, beliefs, and feelings.

• Attitude

• Lifestyle

• Self-concept

• Culture

A process by which a person selects, organizes and interprets the sensations received by the five senses is called

• Perception

• Sensation

• Interpretation

• Opinion

Cognitive dissonance is part of:

• Evaluation of Alternatives and Purchase

• Postpurchase behavior

• Need recognition

• Pre-purchase behavior