MATH (SAMPLING)

the group of individuals who will actually participate

technique of selecting individual members or a subset of the population

-random selection; have an equal opportunity to participate in the sample with this selection parameter.

divide the entire population into sections or clusters

to choose the sample members of a population at regular intervals.

divides the population into smaller groups that don’t overlap but represent the entire population

non-random selection based on convenience or other criteria.

ease of access to subjects such as surveying customers at a mall or passers-by

-researcher’s discretion ; consider the purpose of the study, along with the understanding of the target audience.

method that researchers apply when the subjects are difficult to trace.