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What are rhetorical appeals?

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Rhetorical appeals are persuasive strategies used in writing and speaking to convince an audience. The three main types are ethos (credibility), pathos (emotional appeal), and logos (logical reasoning).

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Define Ethos.

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Ethos is a rhetorical appeal to credibility or ethics. It establishes the speaker's or writer's authority and trustworthiness on a subject.

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Define Pathos.

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Define Logos.

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Identify the rhetorical appeal: 'When dictators commit atrocities, they depend upon the world to look the other way until those horrifying pictures fade from memory.'

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Pathos

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Identify the rhetorical appeal: 'Model Cindy Crawford agrees that this is the only wrinkle cream a woman needs.'

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Ethos

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Identify the rhetorical appeal: 'These lonely puppies are waiting for someone to love them. Adopt today.'

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Pathos

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Identify the rhetorical appeal: 'Wrapping your baby in a Huggies diaper is like wrapping them in a warm hug.'

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Pathos

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What is the purpose of using Ethos in persuasive writing?

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The purpose of using Ethos is to establish the writer's credibility and gain the audience's trust.

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What is the purpose of using Pathos in persuasive writing?

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The purpose of using Pathos is to connect with the audience emotionally and evoke feelings that support the argument.