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In art, typography is

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the art of lettering.

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A serif font

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has small lines or "tails" at the beginning and end of the letters.

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Display fonts are best used for

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small amounts of text like a title or header.

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Branding is

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the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

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Logo is...

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a symbol made up of text and images that identifies a business

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What is a Brand Identity?

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Your brand identity is how your audience perceives you.

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Why is branding so important? Options: Simplify consumer decision making., Assure repeated purchases, Secure a competitive advantage., Become a valuable asset., All of the above

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All of the above

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Sorting customers by their physical and social characteristics is called ______ segmentation.

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demographic

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A target market can be described as the 

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group of customers the business seeks to attract

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Web Design is:

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Is a concept of planning, creating, and maintaining web pages.