MKTCB_KV_CHAPTER 3

MKTCB_KV_CHAPTER 3

12th Grade

36 Qs

quiz-placeholder

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MKTCB_KV_CHAPTER 3

MKTCB_KV_CHAPTER 3

Assessment

Quiz

Social Studies

12th Grade

Practice Problem

Easy

Created by

2119 PN

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36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factors does the microenvironment group include?

Company and supplier factors

Marketing Brokers and Clients

Competitors and direct marketing

The above sentences are true

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The group of macro factors includes:

Economy, demography and science and technology

Culture and politics

Customers and competitors

Sentences A and B are correct

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The market from a marketing point of view is understood as:

Bring together current and potential buyers

Bring together past and present buyers

Sentences A and B are correct

Sentences A and B are wrong

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing environment for a business can be defined as:

A set of controllable factors

Uncontrollable Sets of Factors

Aggregation of factors outside the business

Controllable and Uncontrollable Sets of Factors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors does not belong to the micromarketing environment of the enterprise?

Intermediaries

Customers

Annual Inflation Rate

Competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The macro marketing environment is represented by the following factors, except:

Population

Income of the population

Competitive advantage

Indicators of consumer capacity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When analyzing the environment inside the enterprise, the analyst will see

Opportunities and potentials of businesses

Opportunities and weaknesses of the business

Strengths and weaknesses of the business

The above sentences are correct.

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