MKTCB_KV_CHAPTER 4

MKTCB_KV_CHAPTER 4

12th Grade

36 Qs

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MKTCB_KV_CHAPTER 4

MKTCB_KV_CHAPTER 4

Assessment

Quiz

Social Studies

12th Grade

Practice Problem

Easy

Created by

2119 PN

Used 1+ times

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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competitors of Lux shower gel are all shower gel products on the market. The above competitor consideration is of the following level:

Desired competition.

Competition between types of products.

Competition in the same product category.

Competition between trademarks.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers' shopping behavior is influenced by the following two main factors:

Action

Psychology

Personal

Sentences B and C are correct

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The purchasing decision making process includes:

Post-purchase awareness, information, judgment and behavior

Purchases, reviews and feedback

Awareness, purchase, evaluation

Post-purchase reviews and feedback

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What buying behavior is expressed through the purchase of low-value products that are consumed daily?

Buy habitually

Buy by multiple options

Institutional Purchasing

Compromise Purchase

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If Vietnamese goods want to have a foothold and __________ of domestic and international customers, they need to win the hearts of customers.

Confidence

Beliefs

Comprehension

Understanding

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When wanting to sketch a portrait of a consumer, consumer behavior is clearly expressed through the following issues:

Occupation

Economic status

Lifestyle

Personality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Asians love to use chopsticks to eat rice, what do Europeans eat with a spoon fork?

Personality

Culture

Standards

Tradition

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