Basic Marketing Quiz

What is marketing?

• A type of advertising

• A process to satisfy customer needs

• A way to sell products

• A method to make money

What does micro-marketing focus on?

• Customer needs and satisfaction

• Large companies only

• Global sales

• Government regulations

What is macro-marketing?

• A method for advertising

• A type of market research

• A social process for matching supply and demand

• A process for individual sales

Why is marketing important?

• It makes products cheaper

• It limits choices for consumers

• It creates jobs

• It reduces competition

What do marketing specialists do?

• Manage finances

• Help satisfy customer needs

• Create advertisements

• Only sell products

What is one function of marketing?

• To create utility

• To reduce quality

• To increase prices

• To limit choices

What does utility mean in marketing?

• The number of customers

• The cost of a product

• The value from satisfying needs

• The amount of products sold

What is a simple marketing system?

• A way to sell online

• A collection of sellers and buyers

• A type of advertisement

• A method for pricing

What does marketing help overcome?

• Too many choices

• Lack of products

• Discrepancies and separations

• High prices

What is one reason marketing is crucial?

• It limits product variety

• It makes products expensive

• It helps in economic development

• It reduces customer satisfaction