Marketing Communications Flashcard

Front

What is the primary goal of marketing communications?

Back

To inform and persuade potential customers

Front

Which of the following is NOT a component of the promotional mix? Advertising, Public Relations, Price, Sales Promotion

Back

Price

Front

What does AIDA stand for in marketing communications?

Back

Attention, Interest, Desire, Action

Front

Which of the following is an example of earned media? A company's own blog post, A paid advertisement on television, A product review by a customer on social media, A billboard advertisement

Back

A product review by a customer on social media

Front

What role does feedback play in the communication process?

Back

It confirms that the message has been received and understood

Front

In the context of marketing communications, what is targeting?

Back

Identifying and communicating with specific groups of potential customers

Front

What is the significance of the marketing mix in communications?

Back

It integrates product, price, place, and promotion to communicate value to customers.

Front

Which of the following best describes integrated marketing communications (IMC)?
Options:
Using only one marketing tool to communicate with customers
Separating the marketing department from the rest of the company
Coordinating various promotional tools and other marketing activities that communicate with a firm's customers
Focusing solely on digital marketing strategies

Back

Coordinating various promotional tools and other marketing activities that communicate with a firm's customers

Front

What is the primary purpose of public relations in marketing communications?

Back

To manage the company's reputation and build relationships with key publics

Front

In digital marketing communications, what is the role of content marketing?

Back

To create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.