MKTCB_KV_CHAPTER 7

MKTCB_KV_CHAPTER 7

12th Grade

36 Qs

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MKTCB_KV_CHAPTER 7

MKTCB_KV_CHAPTER 7

Assessment

Quiz

Social Studies

12th Grade

Practice Problem

Hard

Created by

2119 PN

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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A trademark is defined as:

Personalized Brands

Symbolism and special design

Words That Can Speak

Business logos protected by law

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The position of the product in the market is the degree of evaluation của _________ về its important attributes.

Customers

Producer

Wholesalers

Retailer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a corporate symbol?

Brand Name

Company Name

Company logo

Features of trade

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A branded product is licensed, enterprises need to

Gain a trademark from the authorities

Product Sales

Pay fees to use the business's brand

Change the business logo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To raise awareness around the world, businesses need to use

Home packaging

Standardized packaging

Diverse packaging

Personal packaging

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

None of the following is true when it comes to saying marketers are interested in the concept of product lifecycles.

Shorter lifecycle than before

New products require more investment than before

Businesses extend the lifecycle of products

The four main stages of the product cycle are clearly characterized

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Strategy is formed when businesses do not dare to innovate because they are afraid of risks but do not want their products to age.

Product Innovation Strategy

Product imitation strategy

Comprehensive Change Strategy

The above sentences are true

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