MKTCB_KV_CHAPTER 7

A trademark is defined as:

• Personalized Brands

• Symbolism and special design

• Words That Can Speak

• Business logos protected by law

The position of the product in the market is the degree of evaluation của _________ về its important attributes.

• Customers

• Producer

• Wholesalers

• Retailer

Which of the following is not a corporate symbol?

• Brand Name

• Company Name

• Company logo

• Features of trade

A branded product is licensed, enterprises need to

• Gain a trademark from the authorities

• Product Sales

• Pay fees to use the business's brand

• Change the business logo

To raise awareness around the world, businesses need to use

• Home packaging

• Standardized packaging

• Diverse packaging

• Personal packaging

None of the following is true when it comes to saying marketers are interested in the concept of product lifecycles.

• Shorter lifecycle than before

• New products require more investment than before

• Businesses extend the lifecycle of products

• The four main stages of the product cycle are clearly characterized

Strategy is formed when businesses do not dare to innovate because they are afraid of risks but do not want their products to age.

• Product Innovation Strategy

• Product imitation strategy

• Comprehensive Change Strategy

• The above sentences are true

Consumer products include:

• Essential Goods

• Durable goods

• Special Goods

• The above sentences are true

Formulating objectives for pricing policy includes:

• Sales and profit

• Target market share and lead the number of products

• Other necessary objectives

• The above sentences are true

The naming and private label for each product of the enterprise has advantages

• Provide information about the differences of each type of product

• Reduce advertising costs when launching products outside the market

• Do not bind the reputation of the business to a specific product

• Sentences A and C are correct