Salesforce AI associate 2

A customer using Einstein Prediction Builder is confused about why a certain prediction was made. Following Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible on the Salesforce Platform?

• An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI Principles

• An explanation of the prediction's rationale and a model card that describes how the model was created

• A marketing article of the product that clearly outlines the product's capabilities and features

A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to accurately predict current customer behavior. What is a crucial factor that the developer should consider during selection?

• Number of variables in the dataset

• Size of the dataset

• Age of the dataset

What should an organization do to enforce consistency across accounts for newly entered records?

• Merge all duplicate accounts into a single record when duplicate entries are detected.

• Input the data exactly as it appears from the source, such as the company's website or social media.

• Implement naming conventions or a predefined list of user-selectable values for organization-wide records.

Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?

• Structured

• Complete

• Duplicate

Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data on sales and regional characteristics. What is an essential data quality dimension to achieve this goal?

• Reliability

• Volume

• Age

How does AI which CRM help sales representatives better understand previous customer interactions?

• Creates, localizes, and translates product descriptions

• Triggers personalized service replies

• Provides call summaries

What is a societal implication of excluding ethics in AI development?

• Faster and cheaper development

• More innovation and creativity

• Harm to marginalized communities

A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?

• Redesign the lead conversion process.

• Review and update missing lead information.

• Prioritize active leads quarterly.

Cloud Kicks relies on data analysis to optimize its product recommendations for customers. How will incomplete data quality impact the company's recommendations?

• The response time for the product

• The accuracy of the product

• The diversity of the product

A business analyst (BA) is preparing a new use case for AI. They run a report to check for null values in the attributes they plan to use. Which data quality component is the BA verifying by checking for null values?

• Duplication

• Usage

• Completeness