Globalisation one 2024

Expand at one level of production. For example, Apple  bought Emagic & Logic Pro to improve its music downloading technology. This gave it the market edge & saved time developing its own systems.

Singapore, China, South Korea, Malaysia & India are now HICs or MICs who can now provide FDI

Profit

Fast & cheap transport & communication, integrated supply networks and flexible productions systems.

A company which operates in at least two countries. The organisation is hierarchical, with the headquarters and research and development (R&D) often located in the country of origin, with centres of production, or more recently services overseas.

Offering lots of different products to future proof the company.

If one product fails, then another will succeed.     

GDP is earned through expertise & creativity in service such as finance, media, law, technology & management instead of manufacturing goods.

When a company contracts out to another company within its own country..

By expanding in size the unit cost of a product is reduced.

The world biggest leisure brand. 2024 revenue US$91 billion.