Marketing Segmentation - The simplest explanation of the concept

The video provides a simple explanation of marketing segmentation, a strategy to identify specific markets for products or ideas. It contrasts segmentation with mass marketing and explains four types of segmentation: demographic, geographic, psychographic, and behavioral. Each type is illustrated with examples, highlighting the importance of targeting the right audience to optimize marketing strategies.

What is the primary goal of marketing segmentation?

• To increase product prices

• To find a specific market for a product

• To expand the product line

• To reduce marketing costs

Why is it important to tailor marketing strategies to specific segments?

• To increase production costs

• To ensure strategies are relevant to the audience

• To decrease product quality

• To expand the target market

How does marketing segmentation differ from mass marketing?

• It focuses on specific audiences

• It is more expensive

• It targets a broad audience

• It uses only online channels

What is a disadvantage of mass marketing?

• It can waste resources on uninterested audiences

• It is highly targeted

• It is cost-effective

• It requires less research

Which of the following is an example of demographic segmentation?

• Targeting based on climate

• Targeting based on lifestyle

• Targeting based on purchase history

• Targeting based on income levels

What is a key factor in geographic segmentation?

• Consumer location

• Consumer age

• Consumer attitudes

• Consumer income

Which segmentation type would be most relevant for selling winter clothing?

• Psychographic segmentation

• Demographic segmentation

• Behavioral segmentation

• Geographic segmentation

Which type of segmentation involves studying consumer lifestyles and interests?

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

• Demographic segmentation

What is an example of behavioral segmentation?

• Targeting based on ethnicity

• Targeting based on education level

• Targeting based on purchase patterns

• Targeting based on gender

How can companies gather data for psychographic segmentation?

• Through purchase receipts

• Through social media insights

• Through geographic analysis

• Through income surveys