NewNew CEO Courtne Smith discusses her Bet on Personalization

The video discusses New New, a platform where users influence others' decisions. It explores the concept's origins, monetization, and democratization of influence. The speaker addresses criticisms, emphasizing safety and the platform's potential impact. Insights from securing funding and lessons from working with Drake are shared. The importance of safety, community feedback, and continuous improvement is highlighted.

What is the primary concept behind New New?

• A marketplace for buying and selling goods

• A platform for sharing photos and videos

• A decision-making marketplace where audiences influence outcomes

• A social network for professional connections

Why did the founders of New New decide to build their company around human behavior?

• To create a new social media platform

• To focus on celebrity endorsements

• To tap into existing human behaviors and create a deeper experience

• To compete with existing polling tools

How does New New differ from other platforms in terms of content?

• It requires users to be celebrities

• It focuses on visual content only

• It allows anyone with a human story to participate

• It is exclusive to influencers with large followings

What is New New's approach to addressing criticisms about screen time and online personas?

• By limiting the number of posts per day

• By creating a more selective posting environment

• By banning young users from the platform

• By focusing solely on entertainment content

What is a key focus for New New in terms of platform safety?

• Relying on user reports for safety

• Ignoring safety concerns

• Allowing unrestricted content

• Implementing early moderation and filtering

What was a significant challenge in launching New New?

• Creating a celebrity-driven platform

• Competing with established social media giants

• Developing a perfect product before launch

• Finding the right investors who believe in the vision

How did the founders of New New view rejection from potential investors?

• As a reason to stop seeking funding

• As a normal part of the process and sometimes a blessing

• As a sign to change their business model

• As a failure of their product

What is one of the lessons learned from working with Drake?

• To prioritize small victories

• To constantly reinvent oneself and the product

• To avoid taking risks

• To focus solely on music

What is emphasized as crucial for staying ahead in any industry?

• Having a large marketing budget

• Avoiding criticism of one's work

• Being self-aware and reinventing without ego

• Focusing on short-term gains

What is the role of feedback in New New's development process?

• It is only collected from investors

• It is only considered during the initial launch

• It is ignored in favor of expert opinions

• It is used to make the platform more user-friendly and safe