Bài Ôn Giữa Kỳ Marketing

Environmental factors affect marketing activities

• True

• False

Needs affect marketing, but wants do not.

• True

• False

The term market is best defined as people with the desire and ability to buy a specific product.

• True

• False

Marketing programs are most closely related to the marketing mix

• True

• False

The influencing of people during conversations is called Opinion Leadership

• True

• False

The marketing mix concerns the various outlets and channels a business uses to distribute its products is Place strategy

• True

• False

Monopolistic competition is a form of competition in which every company has a similar product

• True

• False

The feeling of post-purchase psychological tension or anxiety that a consumer often experiences is called the temporal state

• True

• False

The five roles of individual family members in family decision making are opinion leader, influencer, decision-maker, purchaser, and user.

• True

• False

In BCG matrix, a star has a high share of a high growth market.

• True

• False