Quiz on Dev Communication MCS

What is the primary focus of Development Communication?

• Political propaganda

• Cultural preservation

• Eradication of poverty

• Mass media influence

Who authored 'The Passing of Traditional Society'?

• Daniel Lerner

• Wilbur Schramm

• Paul Lazarsfeld

• Everett Rogers

What does Everett Rogers define as an 'innovation'?

• A government policy

• A cultural practice

• An idea perceived as new

• A new technology

What term did Wilbur Schramm use to describe mass media?

• Information channels

• Social agents

• Magic multipliers

• Cultural tools

What was a major critique of modernization models by the mid-70s?

• They were too successful

• They benefited only the wealthy

• They were universally applicable

• They ignored technological advancements

Which model emerged as a reaction to modernization models?

• Participatory models

• Dependency models

• Structuralist models

• Cultural models

What did Paul Baran argue about underdevelopment?

• It is a natural state of affairs

• It results from historical processes of exploitation

• It is caused by lack of education

• It is a temporary phase

What is the focus of alternative approaches to development?

• Political stability

• Technological advancement

• Cultural and social identities

• Economic growth

What does Jan Servaes' 'multiplicity model' emphasize?

• Technological innovation

• Universal solutions

• Cultural diversity

• Economic dependency

What is a key aspect of self-reliance in development?

• Adoption of Western practices

• Mobilization of local resources

• Dependence on foreign aid

• Focus on urban development