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Revision CM

Authored by Nor Tasnim Syahera

Business

1st Grade

Used 5+ times

Revision CM
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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a marketing channel?



A TV advertisement

A sales representative

An external contactual organization used to achieve distribution objectives

A pricing strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a flow in a marketing channel?

Ownership Flow

Promotion Flow

Competition Flow

Product Flow

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is reintermediation?

Reduction of intermediaries

Evolution of a new type of intermediary

Elimination of distribution costs

Outsourcing production tasks

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The growing power of distributors is a key challenge in marketing channels.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The focus of channel strategy is to enhance the pricing component of the marketing mix.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Contactual efficiency refers to the efficient allocation of distribution tasks among channel members.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which strategic variable in the marketing mix is directly supported by marketing channel strategies?

Product

Price

Place

Promotion

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