Marketing 1 Recap

Marketing 1 Recap

University

68 Qs

quiz-placeholder

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Marketing 1 Recap

Marketing 1 Recap

Assessment

Quiz

Other

University

Practice Problem

Easy

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68 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of marketing?

To sell as many products as possible

To foster a relationship between a company's offerings and the consumer

To create advertisements for a company

To reduce costs for the company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a tool used by marketers to understand consumer behavior?

Focus groups

Surveys

Analysis of online behavior

Product manufacturing

3.

CATEGORIZE QUESTION

45 sec • 1 pt

Categorize the following actions under the correct role of marketing

Groups:

(a) Promotion

,

(b) Selling and Distribution

Advertising campaigns

Ensuring a positive purchasing experience

4.

MULTIPLE CHOICE QUESTION

2 mins • Ungraded

Which aspect of marketing do you find most important?

Knowing what customers want and need, based on research.

Selecting the right platforms to connect with customers (e.g., social media, TV, or radio).

Creating advertisements and campaigns to make customers aware of the product or service.

Highlighting why the product or service is worth purchasing.

5.

REORDER QUESTION

1 min • 1 pt

Arrange the stages of marketing in the correct sequence:

Delivering value through content

Creating high-quality messaging

Building customer loyalty post-sale

Conducting market research

6.

DROPDOWN QUESTION

1 min • 1 pt

Marketing is the art and science of discovering what consumers want and how to deliver it in a way that benefits both the ​​ (a)   and the​ (b)   .​

company
product
advertisement
customer
market
audience

7.

WORD CLOUD QUESTION

3 mins • Ungraded

What words come to mind when you think of "marketing"? (e.g., communication, promotion, research)

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Microsoft

Apple

Apple

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