Marketing 1 Recap

What is the primary purpose of marketing?

• To sell as many products as possible

• To foster a relationship between a company's offerings and the consumer

• To create advertisements for a company

• To reduce costs for the company

Which of the following is NOT a tool used by marketers to understand consumer behavior?

• Focus groups

• Surveys

• Analysis of online behavior

• Product manufacturing

Categorize the following actions under the correct role of marketing

Groups:

(a) Promotion

,

(b) Selling and Distribution

• Advertising campaigns

• Ensuring a positive purchasing experience

Which aspect of marketing do you find most important?

• Knowing what customers want and need, based on research.

• Selecting the right platforms to connect with customers (e.g., social media, TV, or radio).

• Creating advertisements and campaigns to make customers aware of the product or service.

• Highlighting why the product or service is worth purchasing.

Arrange the stages of marketing in the correct sequence:

• Delivering value through content

• Creating high-quality messaging

• Conducting market research

• Building customer loyalty post-sale

Marketing is the art and science of discovering what consumers want and how to deliver it in a way that benefits both the ​​ (a)   and the​ (b)   .​

• company
• product
• advertisement
• customer
• market
• audience

What words come to mind when you think of "marketing"? (e.g., communication, promotion, research)

What is the main goal of marketing?

• To analyze competitors and monitor their strategies for potential advantages

• To create messages that resonate with people and generate interest

• To reduce product costs by cutting production and advertising budgets

• To rely solely on newspaper advertising and ignore other channels

Marketing is about creating and sharing things that​ (a)   customers.

• attract
• convince
• distract

Match the marketing activity with its purpose.

• Understanding customer preferences

• Delivering products

• Getting the product to customers

• Researching the market

• Spreading awareness

• Thank you emails

• Building strong relationships

• Creating ads