SEMI-FINAL EXAMINATION (BSHM 2K) GEC7

Which of the following best describes electronic commerce or e - commerce?

• The exchange of physical goods in a store.
• Any form of business transaction conducted electronically
• E-commerce is only about online banking transactions.
• E-commerce is the exchange of digital currencies without any goods or services.

Which of the following is a type of e-commerce business model?

• Government-to-Employee (G2E)
• Consumer-to-Employee (C2E)
• Business-to-Employee (B2E)
• Business-to-Consumer (B2C)

In this business model, governments use website to provide services like registration for birth, marriage or death certificates.

• Business – to – Government (B2G) e – commerce
• Government – to – Business (G2B) e – commerce
• Government – to Citizen (G2C) e – commerce
• Consumer-to-Business (C2B) e-commerce

You are starting a new online platform where individuals can sell handmade jewelry to other consumers directly. Your platform will not hold inventory, but it will provide a marketplace for sellers to list their products and for buyers to make purchases. The platform will charge a small fee per transaction. Which type of e-commerce business model best describes this scenario?

• B2B (Business to Business)
• B2C (Business to Consumer)
• C2B (Consumer to Business)
• C2C (Consumer to Consumer)

A company that manufactures custom furniture is selling its products directly to individual customers through its website. Customers can browse the company's catalog, choose their desired designs, and place orders for specific items, which are then crafted and delivered to them. The company handles the production, sales, and distribution without any third-party involvement. Which type of e-commerce business model best describes this scenario?

• B2B (Business to Business)
• B2C (Business to Consumer)
• C2C (Consumer to Consumer)
• C2B (Consumer to Business)

You are tasked with developing a new e-commerce platform for a company that manufactures and sells office supplies. The company will use the platform to directly sell products such as pens, paper, and staplers to other businesses. The platform will also offer special bulk pricing for companies purchasing large quantities. Which e-commerce business model would you apply to this platform?

• B2B (Business to Business)
• B2C (Business to Consumer)
• C2C (Consumer to Consumer)
• C2B (Consumer to Business)

You are tasked with helping a local bakery expand its reach by establishing an online store. The bakery plans to sell products directly to customers but also wants to allow local grocery stores to purchase bulk orders at a discounted rate for resale. Based on the business model, which type of e-commerce model would be most appropriate for this situation?

• B2C (Business to Consumer) - The bakery sells directly to individual customers through an online storefront.
• B2B (Business to Business) - The bakery sells bulk orders to local grocery stores for resale.
• C2C (Consumer to Consumer) - Individual consumers sell baked goods to other consumers through an online platform.
• C2B (Consumer to Business) - Customers offer products or services to the bakery, such as feedback or business ideas, for monetary compensation.

John is planning to open a small coffee shop in his neighborhood. He will focus on providing high-quality coffee, creating a cozy atmosphere, and building strong customer relationships. He doesn't plan to use advanced technology or innovation in his business model. What type of business model is John following?

• Entrepreneurship
• Technopreneurship
• Intrapreneurship
• Social Entrepreneurship

A technopreneur has just launched a new software product and wants to increase its visibility among potential users. They decide to run targeted ads on social media platforms to reach tech-savvy professionals. Which of the following digital marketing strategies should they apply to maximize the effectiveness of their social media ads?

• Use broad targeting with general interests to reach a large audience.
• Create custom audience segments based on job titles, interests, and behaviors.
• Focus solely on organic posts to avoid spending on advertisements.
• Use only text-based ads with minimal visuals to keep costs low.

A small business owner wants to expand their reach and attract more customers. They decide to create a website, set up social media profiles, and start engaging with their audience online. Which of the following actions would best help the business owner apply their online presence to build customer trust and credibility?

• Post promotional content only and avoid responding to customer feedback.
• Regularly update their website and social media profiles with valuable content, and engage with followers through comments and messages.
• Focus exclusively on paid advertising, without sharing any organic content.
• Limit online interactions to the business's email newsletter and ignore social media.