Basic Marketing Concepts Quiz

What is the process of managing the identity and perception of a product or service to set it apart from others with an identifiable name, logo, or phrase?

• Branding

• Consumer Behavior

• Market Research

• Marketing Channels

What is used to segment people based on their actions?

• Consumer Behavior

• Demographics

• Geography

• Market Segmentation

What term refers to statistical data which classify people, such as age, gender, education, ethnic background, or income?

• Demographics

• Focus Groups

• Market Identification

• Marketing Channels

What are small groups of segmented people used for marketing research called?

• Focus Groups

• Market Segmentation

• Consumer Behavior

• Market Planning

What is used to segment people according to where they live or work?

• Geography

• Demographics

• Market Identification

• Branding

What is the marketing activity that allows a business to understand who potential customers are for their products or services?

• Market Identification

• Market Research

• Market Segmentation

• Marketing Channels

What is a document outlining the marketing goals and strategies to guide marketing decisions called?

• Market Plan

• Market Research

• Market Segmentation

• Focus Groups

What is the process of setting marketing goals and devising a strategy to achieve them to maximize the profits of a product or service?

• Market Planning

• Branding

• Consumer Behavior

• Marketing Channels

What is an organized effort to gather and interpret information about a market to best satisfy customer needs and wants?

• Market Research

• Market Identification

• Focus Groups

• Demographics

What is the division of the market based on shared characteristics by breaking it down into target markets?

• Market Segmentation

• Consumer Behavior

• Market Planning

• Geography