s&e 1

What is marketing?

• The creation and maintenance of satisfying exchange relationships

• A method of advertising

• A type of product

• A pricing strategy

What does marketing mix describe?

• How a business blends the four marketing elements

• The types of products offered

• The target market for a product

• The pricing strategy of a business

What is a product?

• What a business offers customers to satisfy needs

• A type of marketing strategy

• The price of a service

• A method of distribution

What is distribution?

• The locations and methods used to make products available

• The pricing of products

• The promotion of products

• The type of product offered

What is price?

• The amount that customers pay for products

• The cost of production

• The marketing strategy

• The distribution method

What is promotion?

• Ways to make customers aware of products

• The pricing strategy

• The distribution method

• The type of product offered