E-Business Revision

What are the 4Ps of marketing?

• Product, Price, Promotion, Place

• People, Processes, Product, Promotion

• Planning, Pricing, Placement, Production

• Product, People, Process, Promotion

Which type of segmentation is based on age, gender, and income?

• Behavioural segmentation

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

What does psychographic segmentation focus on?

• Cultural traditions

• Personality and lifestyle

• Geographic location

• Age and income

What is the primary purpose of market segmentation?

• Reducing production costs

• Dividing potential customers into groups with similar needs

• Increasing product variety

• Creating universal marketing strategies

Which segmentation method analyzes customer interactions and usage patterns?

• Geographic segmentation

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

What is the primary goal of logistics activities?

• Reducing product prices

• Delivering the right items at the right place and time

• Increasing production speeds

• Enhancing advertising strategies

What does EDI stand for?

• Electronic Data Interaction

• Efficient Delivery Initiative

• Electronic Data Interchange

• Enhanced Digital Information

What ensures data consistency in EDI systems?

• Manual reconciliation

• EDI translator and standardized formats

• Paper-based documentation

• Verbal confirmations

Which technology uses radio signals to track inventory?

• Barcodes

• RFID

• QR codes

• Optical scanners

What is the main goal of supply chain management?

• Higher costs for premium products

• Improved collaboration and efficiency

• Focusing only on consumer relationships

• Expanding advertising reach