Unit 4 Vocabulary- Argumentative

The author makes an assumption based on little to no evidence.

• Direct Address

• Rhetorical Question

• Sweeping Generalization

• Loaded Language

A speaker or writer communicates a message directly to a person or group. The person or people may be given a name or identified by “you.”

• Rhetorical Question

• Direct Address

• Loaded Language

• Sweeping Generalization

An error in a person’s reasoning. This is sometimes intentional. Includes the following: loaded language and sweeping generalization.

• Logical Fallacy

• Sweeping Generalization

• Loaded Language

• Logos

The author uses language to get an emotional response from the listener, reader, or viewer. Often associated with Pathos.

• Pathos

• Sweeping Generalization

• Logical Fallacy

• Loaded Language

A question used to make a point rather than to get an answer. It doesn’t need an answer!

• Rhetorical Question

• Loaded Language

• Logical Fallacy

• Direct Address

A speaker or writer communicates a message directly to a person or group. The person or people may be given a name or identified by “you.”

• Loaded Language

• Bias

• Direct Address

• Rhetorical Question

A persuasive technique which uses images, phrases, and situations that evoke an emotional response in the audience.

• Ethos

• Logos

• Bias

• Pathos

A persuasive technique which uses logic to convince the audience. This includes statistics, charts, graphs, data etc.

• Pathos

• Logos

• Ethos

• Logical Fallacy

A persuasive technique which uses a person’s or group’s credibility to convince the audience. Uses titles (doctor, professor), official groups (National Board of Psychiatry), or celebrities.

• Ethos

• Logos

• Expert Opinion

• Bias

Statements or quotes used to back up an argument. Includes the following listed below: facts, examples, expert opinion, personal observation, and anecdote.

• Facts

• Anecdote

• Evidence

• Examples