Understanding Marketing Concepts Quiz

Understanding Marketing Concepts Quiz

7th Grade

10 Qs

quiz-placeholder

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Understanding Marketing Concepts Quiz

Understanding Marketing Concepts Quiz

Assessment

Quiz

Computers

7th Grade

Medium

Created by

Miss Gallagher

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the elements of the marketing mix.

Product, Price, Place, Promotion

Product, People, Process, Physical Evidence

Product, Price, Packaging, Promotion

Product, Price, Place, People

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify 3 stages of product development.

Idea Generation, Create a prototype, Adapt

Concept Development, Product Launch, Decline

Market Research, Product Design, Advertising

Brainstorming, Pricing, Distribution

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select the stages of the product lifecycle.

Introduction, Growth, Maturity, Decline

Launch, Expansion, Saturation, Withdrawal

Start, Rise, Peak, Fall

Beginning, Increase, Plateau, End

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify stages two and four of the product life cycle.

Growth and Decline

Introduction and Maturity

Growth and Maturity

Introduction and Decline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the benefits of branding.

Increases product cost, Reduces customer loyalty

Enhances product recognition, Builds customer loyalty

Limits market reach, Decreases product value

Complicates marketing strategy, Reduces sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is market segmentation important.

It allows businesses to target everyone equally.

It helps businesses focus on specific customer needs.

It reduces the need for advertising.

It increases product prices.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify a potential market segment for Beyond (meat free burgers).

Vegetarians and Vegans

Meat Lovers

Children under 5

Senior Citizens

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