Identify the elements of the marketing mix.

Understanding Marketing Concepts Quiz

Quiz
•
Computers
•
7th Grade
•
Medium
Miss Gallagher
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product, Price, Place, Promotion
Product, People, Process, Physical Evidence
Product, Price, Packaging, Promotion
Product, Price, Place, People
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify 3 stages of product development.
Idea Generation, Create a prototype, Adapt
Concept Development, Product Launch, Decline
Market Research, Product Design, Advertising
Brainstorming, Pricing, Distribution
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Select the stages of the product lifecycle.
Introduction, Growth, Maturity, Decline
Launch, Expansion, Saturation, Withdrawal
Start, Rise, Peak, Fall
Beginning, Increase, Plateau, End
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify stages two and four of the product life cycle.
Growth and Decline
Introduction and Maturity
Growth and Maturity
Introduction and Decline
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify the benefits of branding.
Increases product cost, Reduces customer loyalty
Enhances product recognition, Builds customer loyalty
Limits market reach, Decreases product value
Complicates marketing strategy, Reduces sales
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is market segmentation important.
It allows businesses to target everyone equally.
It helps businesses focus on specific customer needs.
It reduces the need for advertising.
It increases product prices.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify a potential market segment for Beyond (meat free burgers).
Vegetarians and Vegans
Meat Lovers
Children under 5
Senior Citizens
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