Apple has expanded its market to many countries and customized products according to the requirements of each specific market. What is this called?

Multi Nationalization of products

During international product development, Apple implemented a key strategy to create a consistent brand experience globally. What is most important in this?

Use consistent brand colors and designs globally

Create flexibility and adapt to each specific market

Create unique products that don't need to be tailored to each market

Promotions can be divided into how many main categories?

Direct promotion and indirect promotion

Mass promotions and limited promotions

Which of the following factors affects the choice of distribution channels in foreign markets?

Product characteristics and images

Regulations of the host country

Channel development and maintenance costs

Is a relatively flexible work arrangement

It's about allowing people to do what they want

What are the characteristics of the cultural and social environment?

Values, attitudes, and behaviors

What is the basis for selecting members in the distribution channel in the importing country market?

Degree of compatibility with business goals

When developing international products, which of the following should companies consider adapting to the culture and customs of the target market?

Customize products and advertising for specific markets

No need to pay attention to cultural factors

Use the same advertising schedule globally

Create a unique product that requires no adjustments

In international product strategy, what matters most when creating new products?

Ensure products meet international standards

Use local language in Marketing

What is market research

Profession is extremely important

How many main sources of information are there to conduct international Marketing research?

Secondary information and primary information

Primary information and advanced information

Secondary information, low-level information

What is a major challenge to consider when implementing e commerce for international Marketing?

The complexity of international shipping and logistics

Limits on online payment methods in some countries

Lack of interest in online shopping among international consumers

Ease of setting up and managing an online store

What is the correct assessment of journalism in international promotion?

Newspaper reading rate is limited to middle and high groups in terms of socio-economic position

Percentage of users depending on occupation

The user rate depends on the transmission method

The effectiveness of reaching customers is not high

What do large corporations often use international advertising for?

Brand building and business growth

Compete with competitors in the same industry

To identify market segments in international product strategy, what does a company need to do?

Divide the market into customer groups with similar needs and characteristics

Focus only on the domestic market

Create diverse products to serve all customers

In studying the industry environment in international Marketing, which is the necessary thing to study the businesses?

Other exporting countries enter the same market segment

In B2B, why are products often more complex?

B2B products often require specialized knowledge and can be customized.

B2B products typically do not require specialized knowledge.

B2B products are not customized

How many main sources of information are there to conduct international Marketing research?

Secondary information and primary information

Primary information and advanced information

Secondary information, low-level information

The result of competition will cause prices to tend to decrease. What type of competition?

Competition between sellers and buyers

What are the key focus areas for creating uniqueness in B2B Marketing?

Market research and customer research

The development of competitive pricing strategies

Why is the purchasing decision process often more complicated in B2B than in B2C?

B2B decisions involve many participants and have great investment value.

B2B decisions do not involve experts

B2B decisions typically do not involve an approval process.

When a business deploys Marketing strategies abroad that are similar to domestic Marketing strategies, it may think:

Foreign multinational center perspective

Which is the right identification of Franchising and Licensing?

Both are contracts that allow intellectual property

Both have quite comprehensive franchising/licensing content

All come with business privileges

All three options above are incorrect

Why is B2B often larger in scale than B2C?

B2B typically has larger value transactions

B2B usually has a smaller number of customers

B2B focuses on direct interaction between two businesses

B2B focuses on providing products and services to the end consumer

Why are there only a limited number of purchasing units in the B2B market?

Because the customers in the B2B market are businesses and only a few of them make a difference in revenue for the seller

Because negotiations in the B2B market are rarely successful

Because businesses do not trust the quality of other businesses' products

Because businesses prefer to produce on their own

In B2B markets, why are personal relationships important?

Because B2B customers are often small and often make frequent purchases.

Because the B2B market has a very large number of customers.

Because B2B companies often don't care about relationships.

Because technology has completely replaced personal relationships in B2B.

Coca-Cola is one of the world's largest multinational companies and has applied many Marketing strategies to develop its brand globally. How has Coca-Cola applied the economic environment to each different country in the world ?

In high-income countries, Coca-Cola has focused on creating more high-quality and expensive products to suit customer needs.

Coca-Cola has adopted one pricing strategy for all countries.

In lower middle-income countries, Coca-Cola has increased product prices continuously to increase sales and revenue

In lower middle-income countries, Coca-Cola has increased product prices to increase sales

What are the key factors to consider when selecting members for a distribution channel in the importing country market?

Degree of compatibility with business goals

What type of direct communication are international exhibitions and fairs?

Direct communication uses events held in different countries to introduce a business's products, services, brands and technologies to potential customers

Direct communication uses talks, lectures, sharing or discussions by experts, leaders or celebrities to attract attention and make an impression on customers

Direct communication uses print media such as newspapers, magazines, flyers, brochures or business cards to send advertising messages to customers

Face-to-face communications use the telephone to contact current or potential customers to provide information, answer questions, take orders, handle complaints, or send thank you notes

Which of the following statements about advertising is FALSE?

The advertising subject does not require payment

Advertising is a form of indirect communication

Make the public aware of the product

What activities does international product distribution usually include?

Delivery and supply chain management

International marketers need to have a clear understanding of the market characteristics and establish a policy for operation before starting to select intermediaries. The following points need to be addressed before the selection process:

Identify specific target markets within and between countries

Define Marketing objectives in terms of volume, market share, and profit

Determine the financial and human resource commitment for the development of international distribution

All of the above answers are correct

What are the differences and similarities between Domestic (national) Marketing and international Marketing?

Different in scope, similar in nature

Different in nature, similar in scope

Which steps are required to research the world market?

Define your research goals, identify relevant data sources, gather and analyze data, segment the market and identify target markets

Define your research goals, identify target audience, gather and analyze data, segment the market and build a Marketing plan

Do market research, define goal, gather and analyze data and segment the market

Which of the following factor affects the choice of distribution channels on foreign markets?

product characteristics and images

regulations of the host country

channel development and maintenance costs

Marketing

Quiz

•

English

•

University

•

Practice Problem

•

Easy

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Political-Legal Environment, Cultural-Social Environment, Direct Environment, Indirect Environment.

International Macroeconomic Environment, International Microeconomic Environment, Political-Legal Environment, Cultural-Social Environment, Direct Environment, Indirect Environment.

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