Marketing

Which market method carries the lowest risk?

• FDI

• Franchise

• Venture

• Licensing

What is Trung Nguyen's international Marketing method?

• Use quality coffee

• Use of media

• Preferential policies for consumers

• All 3 answers above

In a context where the world is facing many challenges, what solutions does Vietnam need to improve the competitiveness of exported goods?

• Enhance the quality and added value of exported goods

• Strengthen trade promotion and product promotion

• Diversify export products and services

• All of the above answers

How many practical approaches are there in international advertising?

• Direct access

• Standardization approach and adaptation approach

• Direct and indirect outreach

• All answers are wrong

The strategy of using joint ventures has several advantages, which one do NOT include?

• Reduce financial risks

• Enterprises can learn more about the domestic business environment

• Ownership dispute

• Share the risk

What is most important when doing international advertising?

• Understand languages

• Use the local language vehicle

• Choose the right advertising medium

• Understand local consumer culture and psychology

How many types of international business environments are there?

• International Macroeconomic Environment, International Microeconomic Environment, Political-Legal Environment, Cultural-Social Environment.

• International Macroeconomic Environment, International Microeconomic Environment

• Political-Legal Environment, Cultural-Social Environment, Direct Environment, Indirect Environment.

• International Macroeconomic Environment, International Microeconomic Environment, Political-Legal Environment, Cultural-Social Environment, Direct Environment, Indirect Environment.

Apple has expanded its market to many countries and customized products according to the requirements of each specific market. What is this called?

• Diverse product models

• Global advertising

• Focus on the domestic market

• Multi Nationalization of products

During international product development, Apple implemented a key strategy to create a consistent brand experience globally. What is most important in this?

• Use consistent brand colors and designs globally

• Create flexibility and adapt to each specific market

• Use the same pricing globally

• Create unique products that don't need to be tailored to each market

Flowerbomb perfume by two famous Dutch designers, Viktor and Rolf, has been banned from sale in Norway for not complying with security regulations. Which environment does this belong to?

• Political environment

• Technological environment

• Legal environment

• Social environment