Marketing Quiz

Match the following descriptions with the most complete definition of marketing:

• Activities aimed at fulfilling customer satisfaction and organizational objectives

• A set of activities done to grow an organization's customer base

• Activities focused on increasing financial gain

• A set of activities done to find new markets to meet customer needs

• Activities targeting the discovery of new market opportunities

• A set of activities done to maximize profits

• Activities intended to expand the number of clients

• A set of activities done by an organization to satisfy its customers and meet internal goals

Which of the following is true about goods and services?

• Goods are physical while services are intangible.

• Goods are generally more expensive to the consumer.

• Services are usually provided at a distance while goods are produced locally.

• Goods and services are often sold by the consumer.

Which of the following is an example of a company that primarily provides a service?

• A sporting goods outlet

• A grocery store

• A clothing store

• An airline

The operations used by most organizations to reach their customer goals are called (a)   .

• Research and development
• Market planning
• Universal marketing functions
• Customer support

Which of the following marketing variables is concerned with design, quality, and packaging?

• Promotion

• Place

• Product

• Price

Which of the following statements accurately describes the free enterprise system in the United States?

• Businesses are generally free of government ownership and control.

• Organizations are completely free to conduct business as they see fit.

• Government closely regulates all aspects of production.

• There is a limit on how much profit a business can make.

A business initially sells their product to customers for $50. They find that many people are buying their product, so they raise the price to $100. Which of the following is a likely response that they will receive from customers?

• Customers will likely buy more of their product.

• Customers might begin to distrust the company.

• Customers will start to complain about promotion.

• Customers will start to complain about the placement of the products.

What is one of the reasons marketing is essential to the free market system?

• The sales of advertising makes television programming possible.

• It ensures that companies make a healthy profit.

• It employs more people than any other career group.

• It helps educate consumers about competitive products.

What is the name for a segment of a consumer market that has specialized product needs?

• Target market

• Marketing mix

• Customer support group

• Marketing niche

Match the following marketing variables with their corresponding concerns.

• Hiring and training of an organization's sales force

• Product

• Cost and value of the goods or services

• Promotion

• Distribution channels and logistics

• Place

• Design and features of the goods or services

• Price