Social Media and Target Audience Quiz

What is a target audience?

• A group of competitors in the market

• People who create content for a business

• A particular group at which a product is aimed

• All social media users

Which of the following is NOT a characteristic of a target audience?

• Gender

• Financial Income

• Random Interests

• Location

What is the primary purpose of using business profiles on social media?

• To post memes

• To block competitors

• To describe the business and showcase its posts

• To track user data

What does SEO stand for?

• Social Engine Operation

• Search Engine Optimisation

• Search Engagement Online

• Social Enterprise Optimisation

How do businesses use social media analytics?

• To measure post performance and guide strategy

• To automatically generate new content

• To increase the number of followers

• To create viral posts

Which of these is a feature tailored to businesses on social media?

• Gaming features

• Advertising tools

• Viral memes

• Personal profiles

What is the main benefit of hyper-targeting in social media advertising?

• Reaching a broader audience

• Serving ads to irrelevant users

• Avoiding wasted advertising costs by focusing on specific demographics

• Posting content automatically

What is the purpose of integrating websites with social media?

• To make social media more engaging

• To improve offline sales

• To drive traffic to the business website

• To enable anonymous posting

Which of these content types is NOT common on social media?

• Text posts

• Images

• Video

• Television commercials

What can businesses use hashtags for?

• To categorise and connect posts to related topics

• To make posts private

• To generate automatic replies

• To block followers