International Business Quiz CH4

What is the first step in the market-and site-screening process?

• Identify Basic Appeal

• Assess The National Business Environment

• Select The Market Or Site

• Measure Market Or Site Potential

Which of the following is a difficulty of conducting international market research?

• Availability of data

• High costs of research

• Limited market size

• Lack of competitors

What is one source of secondary international data?

• Interviews

• Focus Groups

• Surveys

• Government Agencies

What is the purpose of conducting primary international research?

• To measure market potential

• To analyze competitors

• To assist managers in making informed decisions

• To collect secondary data

Which method involves asking buyers questions to gather information?

• Environmental Scanning

• Trade Shows

• Surveys

• Focus Groups

What does 'Cultural Forces' refer to in assessing the national business environment?

• Social norms and values

• Political stability

• Legal regulations

• Economic conditions

What is a focus group?

• A competitor analysis method

• A market analysis tool

• A small group interview

• A type of survey

Which of the following is NOT a method used to conduct primary international research?

• Secondary data analysis

• Interviews

• Surveys

• Focus Groups

What is 'Market Receptivity' used to measure?

• Cultural differences

• Market potential

• Competitor analysis

• Market size

What is the last step in the market-and site-screening process?

• Measure Market Or Site Potential

• Assess The National Business Environment

• Identify Basic Appeal

• Select The Market Or Site