Advertisement and Propaganda Techniques

A celebrity chef endorses a brand of kitchenware, saying it’s the best he’s ever used.

• Bandwagon

• Testimonial

• Name-Calling

• Card Stacking

An ad states, “Don’t be the only one left behind! Join now!”

• Name-Calling

• Card Stacking

• Appeal to Fear

• Bandwagon

A commercial shows a national flag waving while promoting a new car brand.

• Glittering Generalities

• Snob Appeal

• Bandwagon

• Transfer

A politician visits a local farm and shares a meal with the workers to show he’s relatable

• Glittering Generalities

• Plain Folk

• Bandwagon

• Appeal to Fear

An ad uses the phrase “Simply the best choice for your family” without providing evidence.

• Glittering Generalities

• Plain Folk

• Bandwagon

• Snob Appeal

Why is the “bandwagon” technique effective in influencing consumers?

How does the “appeal to fear” technique manipulate emotions to promote a product or idea?

Give an example of “snob appeal” in advertising and explain why it’s effective.

A detergent ad says, “More moms trust this brand than any other.” What propaganda technique is used?

• Plain Folk

• Bandwagon

• Testimonial

• Glittering Generalities

A campaign ad accuses an opponent of being a liar and untrustworthy. What technique is being used?

• Card Stacking

• Name-Calling

• Appeal to Fear

• Transfer