Marketing Mix Pre/Post Test

The object or end to be achieved is the _________________________. 

• Purpose

• Business

• Reason

• promotion

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

• promotion

• place

• slogan

• brand

The process of communicating the value of a product or service is ______________________. 

• marketing

• promotion

• brand

• competition

The amount of money needed to buy or sell a product is its _______________________.

• product

• brand

• competition

• price

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

• product

• premium

• logo

• marketing

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

• customer

• place

• marketing

• target market

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

• brand

• product

• logo

• target market

 ______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

• slogan

• logo

• product

• brand

A person who buys the product or service is a _____________________________.

• target market

• competition

• brand

• customer

_________________________________ is the Business competition is the contest between organizations that provide similar products or services or that target the same audience of consumers. 

• Competition

• Target market

• brand

• marketing