Market Segmentation Quiz

What does segmenting by geographical location mean?

• Marketing a product towards people who live in a particular location

• Marketing a product to people of a certain age group

• Marketing a product to people with a certain lifestyle

• Marketing a product to people who do a particular job

What is one advantage of field research?

• It is always cheaper than desk research.

• It is always faster to conduct.

• The information is more relevant to business needs.

• It never requires training.

What is one reason why decisions can be made quickly with desk research?

• The information is always new.

• The information already exists.

• It requires extensive training.

• It is always expensive.

Which method involves selected people discussing a service?

• Personal Interview

• Focus Group

• Online Questionnaire

• Telephone Survey

What is the main difference between a personal interview and an online questionnaire?

• Personal interview is online, questionnaire is in-person

• Personal interview is face-to-face, questionnaire is online

• Both are conducted over the phone

• Both involve group discussions

What is the first stage of the Product Life Cycle?

• Growth

• Maturity

• Introduction

• Decline

What is a key characteristic of the Decline stage?

• High profits

• Increasing sales

• Decreasing sales and profits

• High advertising costs

What is the main focus of advertising during the Maturity stage?

• Creating awareness

• Persuading customers

• Maintaining market share

• Reducing costs

What typically happens to sales during the Introduction stage?

• They are high

• They are low

• They are stable

• They are unpredictable

What are large signs beside roads used for advertising called?

• TV Ads

• Radio Spots

• Billboards

• Magazine Covers