Understanding Conformity and Culture

What is conformity?

• Following one's individual beliefs

• Aligning behaviors and attitudes with group norms

• Refusing to follow group norms

• Challenging societal expectations

What is normative social influence?

• Changing behavior to gain social approval or avoid disapproval

• Changing behavior due to the belief that others are better informed

• Changing behavior to demonstrate individuality

• Changing behavior to assert dominance

Berry's (1967) study compared which two groups?

• Inuit and Temne

• Inuit and Maasai

• Temne and Cheyenne

• Temne and Zulu

What was the primary food source for the Temne people in Berry’s study?

• Hunting

• Agriculture

• Fishing

• Gathering

Why did the Inuit people demonstrate lower conformity in Berry’s study?

• They valued obedience and conformity.

• They relied on individual decision-making for survival.

• They had strict social norms.

• They were unfamiliar with group dynamics.

What cultural value is associated with collectivist societies?

• Independence

• Group harmony

• Individual achievement

• Competitiveness

What cultural value is associated with individualistic societies?

• Group loyalty

• Independence

• Obedience

• Harmony

What type of research method did Bond and Smith (1997) use in their study?

• Experiment

• Survey

• Meta-analysis

• Case study

How many countries were included in Bond and Smith’s meta-analysis?

• 10

• 17

• 25

• 30

What did Bond and Smith correlate with higher conformity?

• High individualism

• High collectivism

• Economic development

• Gender equality