Quiz on Opportunity Identification and Idea Generation

What is Opportunity Sensing?

• Identifying flaws in existing products

• Observing market trends and customer behaviors to identify gaps

• Developing innovative solutions without research

• Implementing solutions directly

Which technique involves participants writing down ideas and passing them to others?

• Attribute Listing

• Reverse Brainstorming

• Brain Writing

• Brainstorming

What does the opportunity-led ideation method emphasize?

• Eliminating all forms of brainstorming

• Balancing structured processes with creative freedom

• Focusing solely on market trends

• Using only quantitative data for decision making

Which of the following is NOT a step in opportunity sensing?

• Market Research

• Customer Feedback

• Trend Analysis

• Product Launch

What is the purpose of a SWOT analysis?

• To assess market trends

• To analyze financial performance

• To identify customer preferences

• To evaluate strengths, weaknesses, opportunities, and threats

Which of the following is an example of incremental innovation?

• The introduction of Coca-Cola Zero Sugar

• The creation of Amazon Echo

• The launch of the iPhone

• The development of Tesla's electric vehicles

Elon Musk identified unmet needs for sustainable transportation by focusing on:

• Traditional vehicle designs

• Combustion engines

• Innovative battery technology and sleek designs

• Manual transmission systems

Which technique combines two unrelated concepts to create a new idea?

• Parameter Analysis

• Free Association

• Forced Relationship

• Gordon Method

What does market fit identification involve?

• Generating a large number of ideas

• Launching without trial phases

• Testing early versions (MVP) and analyzing competitor solutions

• Avoiding market research

Which technique involves generating ideas by identifying ways to worsen a problem?

• Brainstorming

• Brainwriting

• Reverse Brainstorming

• Free Association