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Product/Service Management Unit

Authored by Jordan Markes Holmes-Yarbrough

Other

11th Grade

Used 1+ times

Product/Service Management Unit
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Product Service Management?

Marketing

Product Development

Customer Service

Financial Management

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary difference between goods and services?

A) Goods are tangible, services are intangible

B) Goods are intangible, services are tangible

C) Both are tangible

D) Both are intangible

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product/service management function is essential for:

Increasing sales

Reducing costs

Enhancing customer satisfaction

All of the above.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In product/service management, goods are considered ______.

Intangible

Tangible

Both tangible and intangible

Neither tangible nor intangible

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New product development includes which of the following steps?

A) Idea generation, concept development, testing

B) Concept development, testing, marketing

C) Testing, marketing, commercialization

D) Marketing, idea generation, testing.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Describe what happens in each phase of the product life cycle. Which phase involves the highest level of competition?

Introduction

Growth

Maturity

Decline

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Explain the purpose and function of product packaging. Which of the following is NOT a function of product packaging?

A) Protection

B) Promotion

C) Production

D) Information

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