Audience Centeredness

What does it mean to be an audience-centered speaker?

• Speaking only about topics you like

• Considering the needs, interests, and expectations of your audience

• Ignoring feedback from the audience

• Focusing on impressing the audience with your knowledge

Demographic analysis involves understanding the age, gender, culture, and interests of your audience.

• True

• False

The process of tailoring your message to fit the beliefs, values, and interests of your audience is called?

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You’re giving a speech to a group of college students about financial planning. Which introduction would resonate most with your audience?

• Budgeting is crucial for everyone, especially retirees

• Imagine graduating with a savings plan already in place

• Companies use complex financial models to manage billions

• The history of financial planning dates back centuries

When addressing elderly community members, it is BEST to adopt which of these communication strategies

• Use relatable humor

• Speak slowly

• Ensure cultural sensitivity

Which of the following are part of audience analysis? (Select all that applies)

• Age

• Speech tone

• Values

• Personal Interest

• Speaker’s preference

Which of the following is the correct order for the steps of audience analysis?

• Analyze audience values and beliefs → Identify audience demographics → Gather information about the audience → Use the data to adapt your speech

• Identify audience demographics → Analyze audience values and beliefs → Use the data to adapt your speech → Gather information about the audience

• Identify audience demographics → Gather information about the audience → Analyze audience values and beliefs → Use the data to adapt your speech

• Gather information about the audience → Use the data to adapt your speech → Identify audience demographics → Analyze audience values and beliefs