Perfume Maketing Quiz

According to Sophia Grojsman, what is perfume compared to?

• A glass bottle

• A memory

• A promise in a bottle

• A piece of jewelry

Which names mentioned in the article reflect the beauty of perfumes?

• Joy, Pleasures, Beautiful

• Luxury, Sparkle, Attraction

• Aroma, Memory, Emotion

• Calvin Klein, CK One, Michael Jordan

What do some scientists claim is most closely linked to memory?

• Scent

• Color

• Light

• Sound

How much did CK One earn in its first year?

• $100 million

• $200 million

• $250 million

• $300 million

Where do essences used in perfumes come from?

• Animals

• Nature or synthetic sources

• Minerals

• Metals

How are perfumes displayed in Sephora?

• Hung on walls

• Stored in wooden cabinets

• Arranged like art pieces in a museum

• Packed in clear bags

What is the dress code for Sephora staff?

• Black outfits

• Gray suits

• Casual wear

• White uniforms

What do perfumes in the U.S. focus on?

• Low prices

• Unique scents

• Image

• Mass production

Which perfume was advertised by a famous basketball player?

• CK One

• Calvin Klein

• A Michael Jordan cologne

• Pleasures

According to Annick Buzenzian, what is most important when choosing a perfume?

• Affordable price

• Attractive bottle design

• Trying it on

• Recommendations from friends