READER FEEDBACK

How did families typically consume news in the 20th century?

• Individually on personal devices

• By reading newspapers alone

• By listening and watching together

• Through social media

How do people primarily receive news today?

• Through face-to-face discussions

• From distant authority figures and often alone

• By reading newspapers

• Through community meetings

Letters to the editor determine what stories deserve more coverage. Why is it tough for high school print publications to determine story coverage in this way?

• Lack of funding

• Lack of letters and time lag

• Lack of staff

• Lack of technology

What can publications use to get opinions on what topics should be covered?

• Surveys

• Focus groups

• Online polls

• Editorial meetings

What is one way to monitor how many times an online story is read?

• By checking the author's profile

• By linking it to the home page as Most Read or Most Popular

• By counting the number of comments

• By analyzing the number of shares on social media

Where can journalists request audience contributions?

• In printed newspapers

• On the publication’s website or social media accounts

• Through television broadcasts

• Via radio shows

Narrowcasting refers to reaching a broad audience as opposed to a niche, specific audience.

• TRUE

• FALSE

What is the purpose of creating a virtual town square?

• To facilitate horizontal and vertical exchanges

• To publish articles

• To sell products

• To host advertisements

Vertical exchange is primarily between whom?

• The publication and its readers

• Authors and editors

• Readers and advertisers

• Publishers and distributors

What is the focus of horizontal exchanges?

• Reader interactions

• Author interactions

• Editor interactions

• Publisher interactions