Tourism Management Control Process

What is the importance of customer satisfaction in tourism management?

• Ensures loyalty and positive experiences

• Reduces operational costs

• Improves legal compliance

• Maximizes resource use

What are the key stages in the control process?

• Planning, Execution, Monitoring and Evaluation, Feedback and Adjustment

• Budgeting, Marketing, Customer Service, Feedback

• Resource Allocation, Planning, Execution, Review

• Monitoring, Evaluation, Planning, Execution

What challenges are faced in managing dynamic customer preferences?

• Predicting future trends

• Resource availability

• Customer engagement

• Technological advancements

What is the purpose of the Customer Satisfaction Index (CSI)?

• Measures how well preferences are being met

• Tracks customer retention

• Analyzes customer demographics

• Evaluates service quality

What does the Website Conversion Rate (WCR) measure?

• Effectiveness of a tourism website in converting visitors into customers

• Customer satisfaction with the website

• Number of visitors to the website

• Revenue generated from the website

What is the significance of the Return on Investment in Technology (ROI-T)?

• Measures profitability of technology investments

• Tracks customer engagement with technology

• Evaluates operational efficiency

• Assesses customer satisfaction

What are the key areas of technological advancements in tourism management?

• Online booking platforms, Mobile applications, AI, VR, Blockchain, IoT

• Social media marketing, Customer feedback systems, CRM

• Traditional marketing, Manual booking systems, Paper-based records

• Customer service training, Staff management, Resource allocation

What is the role of Human Resource Management in tourism?

• Training staff and addressing shortages

• Managing customer relationships

• Overseeing financial operations

• Implementing technology solutions