planning multiple

two main motives of diversification strategy are:

• Growth and risk reduction

• Economies of scale and economies of scope

• Economies of scale and risk reduction

• Growth and profits

The competitive advantage depends on:

• Cost advantage or differentiation advantage

• Similar products with price premium vs the products of competitors

• Different products at lower costs as cost advantage

• New products

The central element of Starbucks' strategy is…

• The interior design of Starbucks' shops

• The "Starbucks Experience"

• The coffee aroma

• None of the answers are correct

When represented in a graph, the typical life cycle of an industry tends to have an ‘S’ shaped curve in

terms of technology because:

• represents the result of changes in growth rates of market demand.

• reflects the changing pace at which technology is diffused.

• t is modeled on the Product Life Cycle, which is also ‘S’ shaped

• None of the answers are correct

According to "industry analysis" theories, why does competition increase when

geographical barriers lower?

• Differentiation needs, which push firms to globalisation.

• Economies of scale requirements, which push firms to globalisation

• Economies of scope requirements, which push firms to globalisation

• All answer are corrects

87. The profits earned by firms in a particular industry are determined by:

• Product value for customers, intensity of competition, relative buyers and the bargaining

  power of suppliers

• The overall state of the economy and the intensity of the competition within the industry

• The extent to which the industry is protected by barriers to entry.

• How much do the customers value the products supplied by the industry.

Which of these is not one of Porter's Five Forces

• Buyer bargaining power

• Supplier bargaining power

• Complement goods

• Competition within the marke

According to industry analysis, which are the requirements of the effective positioning?

• Effective positioning means anticipating changes in the competitive forces that are likely

  to affect the industry.

• Nessuna corretta

• Effective positioning relates to a positive geographical positioning of a firm

• Effective positioning means predicting the future trends of the markets

According to industry and competitive analysis, what is the purpose of segmentation analysis?

• To determine how many segments can serve in an industry

• All are corrects

• select strategies for different segments

• identify attractive segments

Which of these business areas does not represent an area related to Value Chain scheme:

• Adverstining

• Outbound

• Inbound

• Film instructure