
ONE 6th FORM Unit 3 Social Media
Authored by Lorna Jarrett
Computers
11th Grade
Used 2+ times

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20 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the following are examples of how a business might use social media?
Promoting a product or service, including launching a new one.
Generating an image or brand
Customer communication or customer service
Resolving queries or managing issues
Removing the need for other marketing opportunities
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is an example of creating (or recreating) an image or brand?
Making positive statements about the how environmentally friendly the products are.
Changing the colour scheme of the social media site
Only allowing certain people to follow the business
Using alternative social media platforms
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which of the following about Search Engine Optimisation (SEO) are true?
Optimised content means it is more likely to be discovered by your target audience
Optimised content means it is more likely to be discovered by any potential customer.
Optimised content means it is more likely to be found over your competitor's.
Optimised content means it is more likely to be ranked with other, very similar content.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of refining content so that it is more likely to be known to search engines and therefore ranked highly in their results is known as what?
Search Engine Optimisation
Web crawlers
Indexing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Useful for planning a social media campaign.
For example identifying a target audience, learning more about an audience to plan content etc.
Audience Insights
Page Insights
Reach
Search Engine Optimisation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Analyses the interactions with an existing business page.
So is useful for learning more about the users who already interact with the business content.
Audience Insights
Page Insights
Reach
Search Engine Optimisation
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Types of social media
Media sharing
Social news
Micro blogging
Word processing
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