Market Research Quiz

Market Research Quiz

11th Grade

78 Qs

quiz-placeholder

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Market Research Quiz

Market Research Quiz

Assessment

Quiz

Business

11th Grade

Easy

Created by

Rebecca Wolsey

Used 2+ times

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78 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market research?

Designing new products

Studying consumer behaviour to make informed decisions

Tracking a company’s sales

Managing employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of market research?

It guarantees business success

It ensures customer satisfaction

It reduces risks by providing insights

It increases profits overnight

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes primary market research from secondary research?

It is always free to conduct

It involves gathering new data directly from sources

It uses data collected by other businesses

It is only used by small businesses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an example of secondary research?

Government statistics

Online articles

Conducting surveys

Market reports

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of data is described as opinions and feelings?

Quantitative data

Qualitative data

Secondary data

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a primary research method?

Academic journals

Focus groups

Competitor reports

Census data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an issue with using surveys for market research?

They take too much time to complete

They are not specific to your target market

They may be subject to bias or misleading answers

They are always expensive to conduct

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