ATL and BTL Promotion Quiz
Authored by Victor Lee
Education
11th Grade
Used 4+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A television commercial for a new sports drink aired during the Super Bowl is an example of:
ATL promotion
BTL promotion
Direct marketing
Event sponsorship
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Handing out flyers at a local event to promote a bakery is an example of:
Digital advertising
ATL promotion
BTL promotion
Public relations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A billboard placed on a busy highway to advertise a new smartphone is an example of:
BTL promotion
Digital marketing
ATL promotion
Direct sales
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sending personalized discount codes via text messages to loyal customers is an example of:
ATL promotion
BTL promotion
Event sponsorship
Digital advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A radio advertisement for a new movie played on national radio stations is an example of:
ATL promotion
BTL promotion
Word-of-mouth advertising
Sales promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Offering free product samples at a college campus to promote a new beverage is an example of:
BTL promotion
ATL promotion
Public relations
Television advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company sponsoring an influencer to post about their product on Instagram is an example of:
ATL promotion
Event sponsorship
BTL promotion
Direct mail
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