Session 19 Communication in Organizations Quiz

What is the primary purpose of instructional communication in an organisation?

• To educate employees on company values

• To provide step-by-step guidance on procedures

• To entertain and amuse the audience

• To invite action and inspire change

Which method of communication is most suitable for delivering emotional and engaging brand messages?

• Written reports

• Face-to-face meetings

• Storytelling via social media

• Annual reports

Internal communication strategies focus on:

• Suppliers and investors

• Employees and their needs

• Customers and external stakeholders

• The general public and media

What does the tone of internal communication indicate?

Which channel is best suited for formal external communications with stakeholders?

• Social media posts

• Annual reports

• Text messages

• Face-to-face meetings

Which of the following is NOT a purpose of communication in organisations?

• Educate

• Entertain

• Instruct

• Criticise

What is a key difference between internal and external communications?

• Internal communication uses fewer methods than external communication.

• External communication targets customers only, while internal communication targets employees.

• Internal communication is less formal than external communication.

• Internal communication focuses on employees, while external communication focuses on customers and stakeholders.

Which type of communication etiquette involves active listening, nodding, and smiling at appropriate moments?

What does “Call to Action” (CTA) in business communication aim to achieve?

• Educate customers about new services

• Inspire people to take a specific action

• Promote company entertainment initiatives

• Provide detailed instructions

What is the key principle of tone in internal communications?

• Use of formal legal language

• Use of inclusive pronouns like “we” and “our”

• Speaking directly to stakeholders

• Emphasising humour and casual language