U1:  Basic Marketing Concepts

U1: Basic Marketing Concepts

20 Qs

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U1:  Basic Marketing Concepts

U1: Basic Marketing Concepts

Assessment

Quiz

others

Practice Problem

Hard

Created by

Stephanie Collins

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Cassie used published research on the internet to make marketing decisions for a new product her business is launching. What type of marketing research did she use?

Primary
Surveys
Qualitative
Secondary

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a purpose of marketing?

Increase brand awareness
Increase sales of products or services
Manage the finances of the business
Recognize the need to develop new products or services

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

If a business decides to focus marketing efforts on people who love playing baseball, which method of segmentation did they use?

Demographics
Consumer Behavior
Geography
Psychographics

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Market planning is the process of setting marketing goals and devising a strategy to reach goals to maximize the profits of a product or service.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are the four tools of the marketing mix used to sell a product or service to meet consumer wants or needs?

Product, process, price, place
Product, price, place, promotion
Product, place, promotion, process
Product, price, process, promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following statements best describes the product and service management function?

Storing and positioning products or services
Gathering data to understand the market
Designing, developing and maintaining products or services
Communicating the value of products or services

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

All marketing decisions are affected by other activities of a business, but business decisions are not affected by marketing activities.

True
False

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