Quantitative vs Qualitative Data

Which of the following is Quantitative Data?

• Interview

• Focus Groups

• Surveys

• Observation

What are some characteristics of Qualitative Data

• Addresses the “why” (open-ended) questions

• Addresses the “what” (closed and quantifiable) questions​

• The least time-consuming to conduct

• Can generate a lot of information, even with a low number of respondents.

Which one is not a sampling method?

• Convenience sampling

• Arbitrary sampling

• Random sampling

• Quota sampling​

In a survey asking participants to rate their satisfaction level on a scale of 1 to 5, what type of data is being collected?

• Qualitative data

• Quantitative data

• Discrete data

• Nominal data

Which of the following is an example of qualitative data?

• The speed of a car

• The number of books in a library

• The taste of a food item

• The population of a city

Which of the following is an example of an open-ended question in a survey?

• "Yes or No: Did you find the information helpful?"

• On a scale of 1 to 10, how likely are you to recommend our services

• What features do you appreciate the most about our product?

• Select the category that best describes your age group

When designing a survey, what is the purpose of including demographic questions?

• To gauge respondent satisfaction levels

• To identify trends and patterns in responses

• To ensure the anonymity of respondents

• To gather information about the characteristics of respondents

What are some characteristic of quantitative

• Generally more challenging and time consuming to collect, collate, and interpret qualitative responses​

• Generate little info

• Very time-consuming

• Often reliant on primary research to discover consumers preferences and opinions