Advertising Techniques Quiz

In an ad that says, "Join the millions who trust Brand X for their daily needs," which technique is being used?

• Name-Calling

• Bandwagon

• Glittering Generalities

• Testimonial

A popular celebrity states, "I choose Product Y because it keeps me healthy!" What technique is being employed?

• Card Stacking

• Testimonial

• Plain Folks

• Repetition

The slogan "The best or nothing" used by a luxury car brand exemplifies which technique?

• Glittering Generalities

• Simplification

• Transfer

• Name-Calling

An ad claims, "Only losers don't choose Brand Z." Which technique does this represent?

• Bandwagon

• Name-Calling

• Card Stacking

• Soft Soap

A commercial features ordinary people sharing their positive experiences with a product. This is an example of which technique?

• Plain Folks

• Glittering Generalities

• Testimonial

• Repetition

If an ad highlights only the benefits of a product while ignoring any drawbacks, it demonstrates:

• Card Stacking

• Transfer

• Bandwagon

• Simplification

When an ad states, "This is the only choice for real men," what type of propaganda is being used?

• Glittering Generalities

• Name-Calling

• Soft Soap

• Bandwagon

An advertisement proclaims, "Everyone is switching to Brand A; don't be left behind!" What technique does this represent?

• Repetition

• Bandwagon

• Testimonial

• Card Stacking

If an ad uses phrases like "Best in class" without providing evidence, it likely employs which technique?

• Glittering Generalities

• Transfer

• Name-Calling

• Soft Soap

When a product is associated with positive values like family or tradition, which technique is being used?

• Transfer

• Card Stacking

• Name-Calling

• Bandwagon